(Beaverton, Oregon - October 10, 2016)
- At the SMPTE Annual Technology Conference and Exhibition 2016 in Hollywood, CA,
isovideo will showcase its substantially improved, GPU accelerated automated HDR to SDR tone mapping, and its brand
new on-the-fly superior quality SDR to HDR up-conversion solution.
HDR to SDR tone mapping enables a vivid SDR+ viewing experience across all existing SDR display devices.
SDR to HDR conversion works for all SDR sources, and without requiring input metadata, for a completely open HDR/SDR
post-production and delivery ecosystem.
With these two new functions added, our Game-Changer Award winning Viarte clusters are able to offer unmatched quality and capabilities to help content owners, sports networks and service providers to efficiently bridge the world of SDR to HDR by achieving seamless conversion between any type of content, whether it is HDR/SDR, UHD/HD/SD, interlaced/progressive, HFR, WCG, SMPTE ST2084, HLG or rec709.
Key Advantages of Viarte HDR to SDR+ Tone Mapping and SDR to HDR Conversion:
isovideo CTO Keith Slavin said: "HDR production can go main stream, if everyone can benefit from its promised visual impact, SDR+ from HDR camera capture and our advanced tone mapping help to make that promise a reality. Automated SDR to HDR up-conversion can help bring any type of SDR content to HDR displays, including live sources. Both can help propel fast HDR adoption".
Highlight of SMPTE Exhibition Demonstration:
SMPTE Technical Paper Presentation:
Keith Slavin, CTO, will present a paper entitled “Distribution of HDR in a SDR World” on Tuesday, Oct. 25, from 2:45 PM to 3:15PM in Session: Color Management 2, in Salon 2, as part of the Conference program at SMPTE 2016.
For more information about isovideo, please visit isovideo, and follow us on Twitter and Youtube.